In the past few years the search engine optimization (SEO) has developed so fast that it is difficult to play the role of the keyword.
In fact, since Google’s rankbrain update years ago, many marketers have wondered if the keywords are dead. The answer is simple – no.
Before Rankbrain, you can sprinkle the right keywords in key areas of your content, such as URLs, titles and whole copies, and hope to climb rankings in search. Although it is still important to follow those practices, but the use of keywords is very different.
And there is also keyword search.
Keyword Research in 2019
It is still essential for your SEO strategy, because Rankbrain has developed easily the way to understand web content.
This algorithm uses machine learning to better understand the searcher’s intentions. Your audience questions now go through an interpretation model, which factors in their location and other characteristics to deliver personalized results based on their real intentions.
In other words, you can not just place keywords everywhere. Now, you need to create insightful, relevant content that specifically addresses the pain points and interests of your target audience.
Keywords include finding phrases and phrases in keywords when they are using your target audience when they are entering a question in a search engine.
Your keyword search indicates your content strategy because you can create a list of keywords that you want to rank and already have ranking keywords for your competitors. This is the reason that keyword research tools are essential for any content marketer toolkit.
To get your keyword search strategy fast, let’s review six facts needed to know about keyword research in 2019:
6 Keyword Research Facts
Organic traffic is still valuable.
Organic Search is one of the most prestigious sources of traffic for companies. When someone searches for answers and you are the authoritative person who helps them solve a problem, they are not likely to remember you only.
They will trust you and hope you will come back again and again.The fact is that the visitors coming from the search find the content you get, if you continue to delight them, then you can turn it into lead. This is why search is still an important part of your audience’s overall experience – this may be the first impact of your brand.
The best way to generate more organic traffic is to increase competitors and climb to the top position. Those reputed top rankings have been more prestigious than fierce rights.
The higher your ranking, the more likely the reader will come to your site. In fact, the first position of Google search results on desktop has earned 30% click-through rate (CTR), as a research of March 2018 of Advance Web Ranking. The lower your ranking, the less likely the chances of earnings will be reduced.
There are four types of keywords to consider.
People generally use four different keywords of keywords when using a search engine.
This type of keyword search usually begins like a question because the searcher needs tips, solutions and insights on the specific challenge.
Suppose your ideal buyer works for the hospital, and your brand specializes in selling surgical supplies. Your viewers are searching for an informational phrase, such as “How do I budget for supply of surgery?”
Researchers often search for content on certain features or user reviews of the product or service. This type of keyword search is usually generated from the searcher who wanted to navigate to a specific website, so they probably use a product or brand name.
In the case of a surgical supply company, their viewers are searching, “Brand Name Dressing Kit Review.”
This keyword search shows that the searcher is ready to dive deep into his research of his problem. In other words, they are ready to convert.
For the surgical supply company, explorers will use questions such as “How To Maintain A List Of Surgery Supply Ebooks”.
At this point of the visitor’s visit, they are probably ready to make a purchase, so these keywords and phrases contain words that indicate that they are ready to buy. For example, they are using terms like “pricing,” “subscription” or “purchase”.
Ideal viewers of the surgical supply company buy brand name ‘Defibrillation Products’.
Your research has never ended.
Like all your efforts in your SEO strategy, keyword research is an act that you do on an ongoing basis. You can not make your list of keywords only and you can start creating content around that list without having to keep up to date information.
Your list of targeted keywords will develop and grow over time, especially if your brand is moving into new markets or offering new offerings.
Long tail keywords are becoming obsolete.
Before updating like RankBrain, you need to optimize many different webpages around the super-specific, long form keywords. This will include a blog article focused on “Best suction catheters for cheap” and another article will be adapted for “the cheapest and best suction catheters”.
Then, Google will rank each piece of content based on the long tail keyword associated with it. Fortunately, Rankbrain considers how these conditions are the same, so it makes the material quite similar for both queries.
In short, trying to rank for different variations of a query with the same intent is less than a requirement. Instead, you should get medium-tailed keywords that get a good amount of search volume without the high competition of low, more general keywords.
Keyword inform your topic clustering strategy.
It is a future that organizations and marketers need to use whatever they get through their keyword research. It is important to think in terms of topic clusters.
Subject clustering occurs when you create a single column page which acts as a general resource that covers a general, overlapping topic. Then, you create many other content pages that cover related sub-topics related to that column page and add them internally together.
Bring your topic clustering and keyword research together to earn big SEO wins Here’s how:
- Make a list of five to 10 core problems that each of your buyers is experiencing.
- Translate these problems into broad topics, then list each subject subject to a meaningful relationship with the main subject within each subject bucket.
- Search Marketing Keywords and Queries which are related to each topic cluster and sub-related to creating a list of content topic ideas.
- Map your content with each buyer and their travel phase, and start creating and optimizing useful content for each sub-theme and subject.
- The easiest way to get more out of your topic cluster model is to use HubSpot’s Content Strategy Tool. It helps you see and create internal linking strategies that connects the poles with cluster material.
Spying on the competitor is still important.
How do you actually define success in your SEO efforts?
When you are developing smart goals for your marketing strategies, it is often overlooked. But a part of measuring your success will be affected by how well you are standing between the market you are in.
This is where competitive intelligence tools come in handy. You need to use the tool to track your rankings and how your ranking changes over time with respect to your competitors.
In this way, you can identify where you are acquiring and losing ground and finding opportunities to improve your content strategy. Your competitive intelligence report should be part of your overall keyword search strategy because they affect each other. After all, you need to know where and how you can take on competition.
Since SEO develops, your approach to keyword research will need to keep pace. This is the reason why knowing about SEO in all things in 2019 and beyond is very important.
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